Home Insights
Mercova Insights

Field research on AI, MarTech, and the stacks that make them work.

Working notes from the team building production AI platforms — Atheneo, HomeServiceOne, CleanSlate — and advising the companies scaling their own. No thought-leadership fluff. Real answers to the questions operators actually ask.

Latest research

Field notes and playbooks

Every piece is grounded in a live production system — ours or a client's.

AI Cost & Infrastructure

How do you keep AI model spend from eating your margin?

The four cost-control disciplines every production AI system needs — model routing, caching, batching, and per-account ceilings.

10 min read · Aug 20, 2026
AI Strategy

Where does AI actually create ROI — and where doesn't it?

Coming soon. A framework for scoring AI opportunities by impact × feasibility, drawn from real client engagements.

Publishing next
MarTech

The MarTech stack you actually need in 2026.

Coming soon. Category-by-category — what's essential, what's optional, and what to rip out.

Publishing next

Want the research applied to your business?

Book a 30-minute strategy call. Every framework you read here is something we run on real engagements — happy to run it on yours.

Book a Strategy Call