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Field research on AI, MarTech, and the stacks that make them work.

Working notes from a team building production AI platforms and advising the companies scaling their own. Filter by content type in the bar above, or dive into a topic hub below.

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All the latest research and field notes

Every piece is grounded in the team's experience across AI, MarTech, and custom software.

Mercova News Custom Software

We built Home Service One: a complete SaaS platform for home service businesses

Mercova designed, built, and launched an all-in-one platform for 17 home service trades — now live and taking founding customers.

7 min · Aug 28, 2026
Analysis AI Cost & Infrastructure

How do you keep AI model spend from eating your margin?

The four cost-control disciplines every production AI system needs — model routing, prompt caching, batching, and per-account cost ceilings.

10 min · Aug 20, 2026
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